empowerMINT Features & Benefits

empowerMINT is the collaboratively powered initiative ensuring meeting professionals that working with our industry is a superior experience, and that we as destination marketing organizations invest our own marketing dollars wisely and reach more planners than ever before with our destination expertise.

Depending on your DMO's interest in the meetings market for your destination, DMAI members are welcome to subscribe to the level of empowerMINT that best fits your needs.


(Part of DMAI Membership)

Education for DMO Sales Professionals
"Inside Out" Training Series
"Convention Sales Insider" Newsletter
"Prospecting for Meetings" in MINT  
"Best Practices" and "Managing Records" in MINT  
Industry Visibility
Listed on empowerMINT.com
Listed on DestinationsShowcase.com *
Listed on TSNN.com
Four-Page Destination Profile in empowerMINT.com  
Four-Page Destination Profile in HelmsBriscoe Networks *  
Marketing Exposure
DMO & Planner Co-Authored Blog Posts  
Destination Promotion Spotlight in "Insights" E-mails to 20,000+ Planners  
Year-Long Discounted Rates for Media Coops  
Destination Video Marketing Campaign  
Customized Destination eBook  
Direct Planner Contact
Receive E-mails, Quick Requests, or RFPs from Planners  
Sales Professionals Listed as Destination Expert at empowerMINT.com  
Sales Professionals Listed as Destination Expert at Cvent.com  
Access 150,000+ Organizations and 90,000+ Contacts in MINT  
Unlimited Customized Search for Meetings in MINT  
Automatic MINT Post-Event Report Connection with Planners  

*Subscription benefits are available only to DMOs that exhibit at Destinations Showcase DC or Chicago, or are HelmsBriscoe Partners.

Budget Range & Annual Subscription Basic empowerMINT
Less than $1 Million Part of DMAI member-
$1,000,000 to $3,000,000 $7,350
$3,000,001 to $6,000,000 $10,000
$6,000,001 to $10,000,000 $13,150
$10,000,001 and Above $15,300

Related Topics