DMO Membership

DMAI membership is open to official destination marketing organizations (DMOs) of every size, from the largest country to the smallest town, including national, regional, provincial, state and local tourism organizations.


A DMO is eligible for membership if it is the principal organization of a given political division or subdivision that is organized to promote its respective destination to attract visitors and/or to solicit and service conventions; and that is defined and authorized by its appropriate incorporated government entity as the representative organization exercising those functions. If you are uncertain of your eligibility, please contact us.

DMAI recognizes the following bodies as official destination marketing organizations:

  • National Tourism Association (NTA) or Office of Ministry
  • National Tourism Organization (NTO) or National Tourist Board
  • Office of Ministry and National Tourism Board (both above)
  • Provincial Tourism Organization
  • Regional Tourism Organization
  • State Tourism Organization
  • City/County Level Tourism & Convention Organization (CVB)
  • City/County Level Tourism Organization (only)
  • City Level Convention Bureau (only)


Association dues for DMOs are based on the DMO's overall annual operating budget. The membership year runs from July 1 to June 30.

Annual Operating Budget

2017-2018 Annual Dues

≤ $150,000

US $315

$150,001 to $250,000

US $885

$250,001 to $500,000

US $1190

$500,001 to $1,000,000

US $1395

$1,000,001 to $2,000,000

US $2755

$2,000,001 to $3,000,000

US $4250

$3,000,001 to $5,000,000

US $5750

$5,000,001 to $10,000,000

US $6615

≥ $10,000,000

US $7750

Forming a DMO

DMAI offers a complimentary six month trial membership for the DMO in formation. An official letter from the government indicating that the DMO being established is the principal destination marketing organization for its city, county, district, town, township, borough, parrish, metropolitan area, region, state, province, nation or country must accompany trial application. 

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