DMAI Reaffirms Commitment to Digital Content Strategy

Friday, March 1, 2013
Creating smart, innovative content and a vibrant community for DMO professionals is a primary objective for the Destination Marketing Association International (DMAI), with the ultimate goal of raising DMO performance levels and ensuring their success.

WASHINGTON, DC (March 1, 2013) - Michael Gehrisch, President & CEO of DMAI, affirmed the organization's commitment and announced a new content development strategy. "DMAI has a history of creating highly useful and impactful content for its face-to-face meetings and research. In 2013, we are expanding our efforts to develop meaningful content, of various lengths and formats, to be available to the DMO community digitally around the world. We want to ensure the valuable resources we produce on behalf of the industry are getting put to use in the field."

As a part of this commitment to content development, DMAI is proud to announce that two new staff members have joined the marketing and communications team this month, in the Washington, DC office. Jeremy Fairley joins the organization as Marketing Manager and Jim McCaul assumes the newly created position of Content Manager.

Jeremy and Jim both bring a wealth of industry experience to the organization. Jeremy comes to DMAI from Tampa Bay & Company, where he served as Interactive Marketing Manager and was instrumental in creating an industry leading blogging/social media platform, helping to launch three website re-designs, and improving the effectiveness of direct marketing campaigns. For his efforts, Jeremey was accepted into DMAI's 30 under 30 program in 2011, a program focused on identifying and developing the talent of destination marketing professionals, aged 30 and under, through increased access to top-level networking and professional development.

Jim has over 10 years of experience in the tourism industry and has worked on projects for a multitude of destination marketing organizations around the world. As a market research analyst with MMGY Global, Jim gathered insight into the evolving travel habits, preferences and intentions of North Americans, and implemented research projects for DMOs including the Mexico Tourism Board, Bahamas Ministry of Tourism and the Papua New Guinea Tourism Authority. Most recently Jim served as the Online Communications Manager for the Namibia Tourism Board, as part of a development project for the Millennium Challenge Corporation. He also holds a Masters of Tourism Administration with a focus in Sustainable Destination Management from The George Washington University.
For more information or if you would like to acquire photographs of the new staff please contact

Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's influential membership includes nearly 600 official destination marketing organizations (DMOs), also known as tourism boards or Convention and Visitor Bureaus), from nearly 20 countries that command $1.5 billion in annual budgets. As the world's largest and most reliable resource for DMOs, it provides more than 3,500 individual members - professionals, industry partners, educators and students - the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide.