100 Years of Advancing Destinations

York, Pa.'s Downtown Inc using 'destination branding' to market city neighborhoods

Thursday, October 2, 2014

If you name it, they will come. Sonia Huntzinger, executive director of Downtown Inc, said that's the theory behind York's recent push to brand pockets of its 26-block downtown business district, creating a patchwork of neighborhoods that will each offer something different to regional visitors.