100 Years of Advancing Destinations

Why Visit Philly asked its social media community to fill in the gaps

Thursday, March 26, 2015

Travel brands need to be more proactive in asking for their fans’ opinions because Facebook and Twitter analytics don’t tell the whole story. So for the past three years, Visit Philly administered surveys to find out about the effectiveness of its social media efforts.

Link: 
http://multibriefs.com/ViewLink.php?i=551429a13a8d9