100 Years of Advancing Destinations

Why travel marketers must leverage city-specific targeting to increase ROI

Friday, June 12, 2015

As location-based targeting becomes more attractive to brands, the travel sector is perhaps best-suited to leveraging specific geofencing tactics to snatch up consumers in nearby vicinities looking for last-minute activities or accommodations.

Link: 
http://multibriefs.com/ViewLink.php?i=557b19eaac07f