100 Years of Advancing Destinations

Why tourism advertising is more powerful than you think

Thursday, March 26, 2015

We’ve known for a long time that effective tourism advertising campaigns build positive feelings toward a travel experience and inspire travel. But thanks to Bill Siegel and the Longwoods team, we now know that the same campaigns have other benefits that elevate impressions of a destination in an unintended yet positive manner.

Link: 
http://multibriefs.com/ViewLink.php?i=55142abf1a01d