100 Years of Advancing Destinations

Why media tours still matter

Thursday, December 5, 2013

<img src="http://www.multibriefs.com/briefs/img/exclusive_content.png" border="0" align="left" hspace="5" vspace="5"> Press conferences and media tours were hot stuff 20 years ago, but now technology and video chats have made in-person media tours less popular. But, when done right, media tours can wow the media, especially since they aren't as popular a tactic as they once were.