100 Years of Advancing Destinations

What travel marketers can learn from New Orleans' move to digital marketing

Thursday, April 24, 2014

Last year New Orleans Tourism‘s board of directors got with the times and moved 50 percent of their marketing spend from traditional TV and print to digital outlets including sponsored posts on Buzzfeed, promotional content on Garden and Guns, and 5 custom channels on Pandora. The impact of the agency’s first full-year of its new strategy and media plan was clear: Digital is where it’s at.