Webinar Playback: 6 Savvy Stategies for Protecting Your Room Block
Accurate room block histories equal leverage. For the meeting planner, the number of rooms contracted and the number of rooms actualized in previous years is their organization’s “credit report.” It is the primary measure of how hotels and even the convention center initially value a meeting. Standard practice in many destinations is to follow booking guidelines for granting first, second and third options to conventions based on the verified number of peak sleeping rooms used, so being able to account for all attendee lodging is important to your negotiation power. The purpose of booking guidelines is, quite simply, to make sure the economic impact and room demand are maximized, thus fulfilling financial expectations for the facility.
Filling the contracted rooms equals financial savings (risk management). Unoccupied contracted sleeping rooms result in attrition charges, literally paying something for nothing. In order to avoid attrition charges, there is a trend to downsizing blocks which can lead to last minute scrambles for additional rooms if the blocks sell out. It’s a Catch 22: reduce your room block to minimize risk, thus diminishing the value of your meeting to the destination and turning away late-registering attendees who will then find hotels out of the block.
So, what can you do to protect your room block? Join us for our webinar and learn:
- Which type of group tends to book around the block most,
- How to get your attendees to appreciate the value your room block brings to them,
- Six savvy strategies to create and stay on top of your room block, and
- How DMOs can help create tighter room block control in any destination.
Terri Roberts, Training and Communication, empowerMINT
Rachel Benedick, Vice President of Sales and Service, Visit Denver
T.J. McCabe, Association & Citywide Convention Management Executive
This is a free, half-hour recorded webinar.