Webinar: Engaging Travelers in the New Marketplace
Consumer trust of promotional messaging is at an all-time low, elevating the position of peer reviews and crowdsourcing as primary purchase influencers. Industry marketplaces are now as much a place for collaboration between buyers and sellers for building and improving products and experiences as they are transaction channels. DMOs need to redefine their role from one that focuses on broadcasting information and offers to one that develops credible engagement with potential visitors.
Join Steven Paganelli from TripAdvisor, the world’s largest travel site and one of the earliest adopters of user generated content, to discover how your DMO can develop new value-producing roles and relationships with consumers in today’s redefined marketplace, and hear from Ariane Hiltebrand on Sonoma County’s efforts to adapt to the changing landscape.
Presenters: Paul Ouimet, Managing Director, DestinationNEXT; Steven Paganelli, CDME, Head of Destination Marketing, Americas, TripAdvisor; Ariane Hiltebrand, CTA, Digital Marketing Manager, Sonoma County Tourism
Question and answer session to follow.