100 Years of Advancing Destinations

Virginia Tourism CEO on using love to sell a state

Thursday, May 28, 2015

When it comes to marketing Virginia, the now-famous slogan “Virginia Is for Lovers” has reached recognition unmatched by any destination besides Las Vegas’ “What Happens Here, Stays Here” messaging. Capitalizing on that slogan, however, takes a creative and entrepreneurial mindset that’s led to revenue-producing retail products and on-the-ground cooperation.