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Vine as a marketing tool: Can you sum up a brand in 6 seconds?

Thursday, November 7, 2013

PRs who spend a good chunk of their time summing up a brand and translating that into something compelling for customers should be trying to bring Vine video into the publicity fold where they can. A quick and oftentimes quirky video that speaks to the viewer with humor and a brand message should be right in their wheelhouse.