100 Years of Advancing Destinations

Victoria Isley


Victoria IsleyDMAI Executive Vice President/COO; Foundation Executive Director

As DMAI Executive Vice President/Chief Operating Officer and Executive Director of the Destination & Travel Foundation, Victoria Isley brings nearly 17 years of destination marketing experience to the association. Responsible for supporting and implementing the organization's overall strategic initiatives, Isley also oversees DMAI’s marketing and communications, membership and business development, professional development and meetings departments as well as empowerMINT.

As Destination DC’s Senior Vice President of Marketing & Communications, Isley led a new brand strategy for the nation's capital, built research and strategy for organizational advocacy, and spearheaded crisis communications. Prior to her tenure at Destination DC, Isley served as Vice President of Marketing for the Tampa Bay & Company and as the Director of Communications for the Durham Convention & Visitors Bureau.

Isley holds a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill and has earned her Professional in Destination Management certificate. She is currently a member of Destination Marketing Association International, a past research chairman for U.S. Travel Association, a past board member of the Public Relations Society of America Travel & Tourism Section, and an associate member of the Society of American Travel Writers.

Get to know Victoria

Hometown: Virginia Beach, VA;  Raised (yes, a Southern term - outside of Greensboro, outside of Reidsville, on a farm in NC)

Nickname: Vic

First job in the tourism industry: Server at Mayflower Seafood Restaurant in Reidsville, NC owned by a Greek couple. Oddball fact: learned the secret to baked chicken (oregano & lemon!) at a seafood joint.

Three things that are always in your suitcase: I’m a terrible packer – you can never tell

Best travel tip: Ask my DMO friends, ask a local, chowhound, slow food

Aisle or window: Aisle – more options, more power

Planes, trains or automobiles: All of the above

What do you do with your free time: Travel (of course!), farmers markets, cooking for friends, music, reading, yoga, walking, plays

Favorite quote: Wake up to find out that you are the eyes of the world – Grateful Dead

If you could have a super power, what would it be: Time travel, short of that, playing the guitar

Three most commonly used apps on your phone: Facebook, Weather Channel, Twitter