SVP, Marketing and Communications
Singer has more than 20 years experience in the travel industry and brings a strategic, data-driven approach to marketing and communications.
Hometown: Johnson City, TN
Nickname: Vic or Vickster – yes, there is a story behind this
First job in the tourism industry: Reservations sales agent for Adventure Tours, Inc., a wholesaler representing US and Caribbean destinations
Three things that are always in your suitcase: Aside from the electronic devices we just can’t seem to live without…double stick tape – a cure all similar to duct tape, yet lighter weight; blister band aids – travel is not always kind to our bodies; workout gear - you never know when a free moment might present itself for a quick run or trip to the gym
Best travel tip: Download apps in advance to save you time and money. My Favorites include: Tripit, Tempo, Yelp and Kayak.
Aisle or window: Aisle. I am one of those people, who don’t like to wait. I have trouble with board games because I have to wait my turn.
Planes, trains or automobiles: Convertible to take in the sights and sounds. Otherwise, I am a huge fan of the train. Less hassle and more time to relax.
What do you do with your free time: Road biking, attempting triathlon again – hours of training – run, bike, swim and repeat, visiting local markets, experimenting with new foods, flower gardening, reading and of course traveling
Favorite quote: Ancora Imparo, which means “I am still learning”
If you could have a super power, what would it be: To find a cure for debilitating illnesses
Three most commonly used apps on your phone: Tempo – an intuitive calendar and communications app that reduces thumb fumble and makes me more efficient; Shazam - music, music, music; Linkedin – keeps me in touch with the who, what and where in my network
DMAI President & CEO
Michael has more than 29 years experience in the hospitality industry, including serving as Executive Vice President for the American Hotel & Lodging Association and holding management positions with Marriott and Hilton hotels.