100 Years of Advancing Destinations

Understanding digital enmeshment

Thursday, October 10, 2013

The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships.

Link: 
http://multibriefs.com/ViewLink.php?i=5256f7564cb0b