100 Years of Advancing Destinations

Twenty New Destinations Successfully Achieve Industry Accreditation, Demonstrate Mastery of Core Principles of Destination Management and Marketing


Wednesday, August 20, 2014

Destination Marketing Association International (DMAI) awarded 20 new destinations with the Destination Marketing Accreditation Program (DMAP) seal, in recognition of the destination marketing organizations' (DMO) commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world.

Since its inception in January 2007, the program now requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO, including governance, finance, human resources, sales, communications, destination development and research.

“DMAP accreditation requires DMOs truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do,” said Jack Wert, DMAP Board Chair. “These committed organizations must demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.”

The following organizations have been approved for accreditation in 2014, and join the ranks of over 180 DMOs who have obtained DMAP recognition. An additional 35 destinations renewed their accreditation status for an additional 4 years.

“The renewal of these DMOs' accreditation signifies the continuing and growing value of the program to the destination marketing industry, and reinforces the power that the DMAP seal provides these organizations when communicating to stakeholders” explained Valencia Bembry, Director of Accreditation, DMAI.

“We are pleased to have these DMOs join our distinguished group and congratulate the DMOs who successfully renewed their accreditation. I look forward to their participation and influence as a part of the growing DMAP community,” added Wert.

Newly Accredited DMOs:

  • Banff Lake Louise Tourism Bureau, Canada
  • Bloomington Convention and Visitors Bureau
  • Cedar Rapids Area Convention and Visitors Bureau
  • Explore Fairbanks
  • Greater Houston Convention and Visitors Bureau
  • LaGrange County Convention and Visitors Bureau
  • Louisiana Office of Tourism, Louisiana
  • Monterrey Convention and Visitors Bureau
  • Nebraska Tourism Commission, Nebraska
  • Parksville Qualicum Beach Tourism Association
  • Sedona AZ Chamber of Commerce
  • Southern Ocean County Chamber of Commerce, New Jersey
  • Tourism Burnaby, Canada
  • Tourism Kelowna Society
  • Visit Great Lakes Bay Regional Convention and Visitors Bureau
  • Visit Mendocino County
  • Visit Mesa
  • Visit Oakland
  • Visit Tulsa, Oklahoma
  • Ypsilanti Area Convention and Visitors Bureau

Renewed Accreditation DMOs:

  • Albany County Convention and Visitors Bureau
  • Anaheim/Orange County Visitor and Convention Bureau
  • Bowling Green Area Convention and Visitors Bureau, Kentucky
  • Chapel Hill/Orange County Visitors Bureau
  • Columbus Convention and Visitors Bureau, Georgia
  • Destination DC, DC
  • Discover Palm Beach County, Florida
  • Experience Columbus, Ohio
  • Frisco Convention and Visitors Bureau, Texas
  • Go Wichita
  • Greater Green Bay Convention and Visitors Bureau, Wisconsin
  • Greater Raleigh Convention and Visitors Bureau
  • Harrison County Convention and Visitors Bureau, Indiana
  • Hilton Head Island-Bluffton Chamber of Commerce & Visitor and Convention Bureau, South Carolina
  • Indiana Dunes Tourism, Indiana
  • Kansas City Convention and Visitors Association
  • Lafayette Convention and Visitors Commission, Louisiana
  • Lake Charles/Southwest Louisiana Convention and Visitors Bureau, Louisiana
  • Lake Placid Convention and Visitors Bureau, New York
  • Las Cruces Convention and Visitors Bureau
  • Lexington Convention and Visitors Bureau, Kentucky
  • Lisle Convention and Visitors Bureau, Illinois
  • Los Angeles Tourism and Convention Board
  • Park City Chamber of Commerce and Visitors Bureau, Utah
  • Pennsylvania Dutch Convention and Visitors Bureau
  • Philadelphia Convention and Visitors Bureau
  • Rockford Area Convention and Visitors Bureau, Illinois
  • San Antonio Convention and Visitors Bureau
  • Springfield Convention and Visitors Bureau, Missouri
  • Syracuse Convention and Visitors Bureau, New York
  • Travel Portland
  • Valley Forge Convention and Visitors Bureau
  • Vancouver Coast and Mountains Tourism, Canada
  • Virginia Beach Convention and Visitors Bureau, Virginia
  • Visit Florida