100 Years of Advancing Destinations

Travelers are embracing human travel agents again

Thursday, July 28, 2016

Last month, travel marketing firm MMGY Global released its annual Portrait of American Travelers survey. The survey found that 32% of travelers now visit direct provider websites (i.e., American Airlines or Hilton Hotels) when making reservations — up 6% from 2015, and virtually even with the percentage of travelers who turn to online travel agencies when booking travel. Meanwhile, travelers are increasingly browsing booking sites during the planning phase of a vacation before turning to brand.com sites to actually book reservations.