100 Years of Advancing Destinations

Travel on tap: The rise of craft beer tourism

Thursday, August 4, 2016

Tourism bureaus in Denver, Portland, Seattle, San Diego, and San Francisco were some of the first to develop travel experiences and digital storytelling around craft beer. Over the last couple of years, the trend has become more mainstream across the entire country as more bureaus see the potential to drive overnight visitation and higher spend, especially to underserved neighborhoods.