100 Years of Advancing Destinations

Travel mass marketing is so last season – personalization is the way to go

Thursday, July 17, 2014

Big data and personalized messaging aren’t only creating higher ROI, but a better consumer experience, which leads to loyal and repeat customers. And that’s the most valuable return on investment.

Link: 
http://multibriefs.com/ViewLink.php?i=53c80ebebc423