100 Years of Advancing Destinations

The travel marketing funnel is broken

Thursday, July 18, 2013

Brian Solis, an Altimeter Group analyst and author of “WTF: What’s the Future of Business?,” argues that a new cohort of consumers has appeared on the scene, and the traditional marketing funnel doesn’t work well anymore as a conceptual tool for planning campaigns and allocating budgets.

Link: 
http://multibriefs.com/ViewLink.php?i=51e83bc31c944