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Travel companies using microsites to reach customers

Thursday, October 31, 2013

<img src="http://www.multibriefs.com/briefs/img/exclusive_content.png" border="0" align="left" hspace="5" vspace="5"> DMOs and travel organizations are turning to the use of microsites as they seek to reach specific demographics or highlight certain aspects of their product or offering. Microsites may be branded differently than the parent site and act as discrete "sites within a site."