100 Years of Advancing Destinations

Travel brands rethink e-mail strategies to target millennials

Thursday, April 16, 2015

From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry’s course toward more reliable conversions, more of the time.

Link: 
http://multibriefs.com/ViewLink.php?i=5530137bb1909