100 Years of Advancing Destinations

Travel brands are getting real

Thursday, July 7, 2016

If this year’s winning work at Cannes has shown us anything, it’s that more travel brands are ditching the dream scenarios in favor of the facts: the best travel experiences aren’t art directed, scripted or edited. They’re raw, real and imperfect – just like people. And more and more people, especially younger people, want to live like a local when traveling.