Tourism Improvement Districts
Tourism Improvement Districts (TIDs) are a type of business improvement district; a public-private partnership formed by the local government at the request and/or with the approval of businesses in a district, with the aim of increasing the number of overnight visitors using business and services that area.
TID funds are usually managed by a nonprofit corporation, generally a Convention and Visitors' Bureau, hotel association, or similar destination marketing organization. According to DMAI's 2013 DMO Organizational & Financial Profile Study, one out of seven destinations report increased investment through a Tourism Improvement Districts (TID), Marketing District Assessment (MDA) or voluntary marketing fees, representing 60% of their revenue.
TID activities typically include marketing programs to raise awareness of the destination, sponsorship of special events that attract overnight visitors, and sales programs to bring in large-group business.
Tourism improvement districts may also be referred to as tourism marketing districts, hotel improvement districts, and tourism business improvement districts.