Professional in Destination Management (PDM) Certificate


Redesigned and executed in partnership with George Washington University, the Professional in Destination Management (PDM) program provides destination management professionals cutting-edge education and empowers entry to mid-level professionals with the skills and knowledge critical to successful destination management and marketing. 

Upon successful completion of the required seven courses, students will receive a Professional in Destination Management Certificate from The George Washington University School of Business and DMAI. 

Online and Face-to-Face Learning

The comprehensive educational program includes seven core courses – three conducted in a classroom setting and four available online – and is available to individuals interested in the travel and tourism industry.  

The core content areas include:

- The fundamentals of destination organizations
- Destination development and management
- Governance and finance
- Destination organization operations
- Membership and communications
- Marketing and research
- Sales and group services 

Register Now

The Fundamentals course will debut the program during DMAI’s Annual Convention on Tuesday, July 11, 2017. Registration is now open. 

Onsite Course Fees - US$595.00 (DMAI Member Rate) 
Online Course Fees - US$495.00 (DMAI Member Rate)