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Event Impact Calculator - Sports Module
Adam Sacks, President of Tourism Economics, an Oxford Economics company, announces the new Sports Module of DMAI's Event Impact Calculator.
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The DMAI Event Impact Calculator is the official industry standard for measuring the economic value of an event and calculating its return on investment to local taxes.

 


What is it?

The Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, DMOs are better prepared to make the case to policymakers for the ongoing development and growth of the meetings sector.

Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard that is also:

Flexible: Users provide information on the event type, year, and industry focus. Optional entries include costs and contract values associated with the event. If optional information is not provided, the calculator uses industry averages of the city’s cost of doing business for that event size and type.

Localized: The models are based on destination-level data which measure the differences in per diem costs by city. Hotel rates, tax rates, and impact multipliers are unique to each city. Differences in delegate spending across destination types are also captured.

Comprehensive: Direct and indirect impacts are measured for business with key results defined in terms of business sales generated, jobs and personal income supported, and total federal, state, and local taxes generated as a result of the event.

With models and a platform developed by Tourism Economics, an Oxford Economics company, DMAI is making the online Event Impact Calculator and the coming Sports Module broadly available at a significantly reduced fee through a grant from the Destination & Travel Foundation.


Why is it important?

DMOs are acutely aware of the need to quantify the economic benefits generated by their marketing and sales efforts. Indeed the case for destination marketing can hinge on an appreciation of the economic value of meetings, conventions, and trade shows.

Since the introduction of the Event Impact Calculator in 2011, over 110 DMOs armed with this information are better prepared to make the case to policymakers for the ongoing development and growth of the meetings and conventions sector – and this coming July, sports.


Rate & Order Information

Through DMAI, this tool is now available to DMOs at a fraction of the development cost. License fees will go towards the ongoing support and maintenance of the system.

To order, fax a completed copy of the Event Impact Calculator Order Form accompanied by your destination taxes and assessments information to DMAI at +1.202.296.7889 or email eventimpact@destinationmarketing.org.

Prices listed below are for DMAI members. For non-member pricing refer to the Event Impact Calculator Order Form.

DMO Budget

Annual License Fee

 

Event Impact Calculator Only

Event Impact Calculator + Sports Module

Sports Module Only

$3,000,000 and Less

$2,500

$3,250

$2,000

$3,000,001 to $6,000,000

$3,500

$4,500

$2,500

$6,000,001 to $10,000,000

$5,000

$6,500

$3,000

Greater than $10,000,000

$6,500

$8,500

$3,500

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