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Event Impact Calculator


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Event Impact Calculator - Sports Module
Adam Sacks, President of Tourism Economics, an Oxford Economics company, announces the new Sports Module of DMAI's Event Impact Calculator.
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The DMAI Event Impact Calculator is the official industry standard for measuring the economic value of an event and calculating its return on investment to local taxes.

 

The new Festivals & Cultural Events Module is now live! Get your orders in today


What is it?

The Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, DMOs are better prepared to make the case to policymakers for the ongoing development and growth of the meetings sector.

Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard that is also:

Credible: With minimal user inputs, DMOs can produce impact analysis based on the latest survey and economic data available.

Localized: Each DMO receives access to a model that is uniquely developed for their destination.

Comprehensive: The calculator measures the direct impacts of events on businesses, employment, income, and taxes.


Why is it important?

DMOs are acutely aware of the need to quantify the economic benefits generated by their marketing and sales efforts. Indeed the case for destination marketing can hinge on an appreciation of the economic value of meetings, conventions, and trade shows.

Since the introduction of the Event Impact Calculator in 2011, over 170 DMOs armed with this information are better prepared to make the case to policymakers for the ongoing development and growth of the meetings and conventions sector, sports sector – and coming this October, festivals and cultural events.


Rate & Order Information

Through DMAI, this tool is now available to DMOs at a fraction of the development cost. License fees will go towards the ongoing support and maintenance of the system.

To order, email a completed copy of the Event Impact Calculator Order Form to DMAI at +1.202.296.7889 or email eventimpact@destinationmarketing.org.

In addition, new subscribers should complete this online form of their Tax Assessments DMAI Event Impact Calculator DMO Taxes and Assessments Form

Prices listed below are for DMAI members. Pricing for non-DMAI members is available upon request.

DMO Budget

Annual License Fee

 

Meetings Module Only

Sports Module Only

Festivals & Culture Only

Meetings +1 Module

All Three

$3,000,000 and Less

$2,750

$2,200

$2,200

$3,700

$5,500

$3,000,001 to $6,000,000

$3,850

$2,750

$2,750

$5,100

$7,500

$6,000,001 to $10,000,000

$5,500

$3,300

$3,300

$7,150

$9,900

Greater than $10,000,000

$7,150

$3,850

$3,850

$9,350

$12,700

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