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empowerMINT is an industry-wide, collaborative marketing initiative whose mission is to connect planners to DMOs.

We're undergoing some phenomenal changes. Learn more here.

How does it work?

empowerMINT focuses on five main strategies:

  1. Educate planners about the value of working with a DMO through online and face-to-face learning.
  2. Provide and optimize an online presence where planners can find DMO sales professionals all in one place.
  3. Syndicate our collective destination information through our partners' networks online in order to help more planners in more places.
  4. Improve the quality of meeting and planner data for DMOs to discover new business opportunities through the new MINT+.
  5. Represent DMOs in ongoing dialogue with the meetings community.

As a collaboratively powered initiative, we invest our own marketing dollars wisely and reach more planners than ever before with our destination expertise and ensure our customers that working with our industry is a superior experience.

How do I get involved?

Depending on your DMO's interest in the meetings market for your destination, DMAI members are welcome to engage with DMAI at one of four levels of the empowerMINT program.

Click to compare the various subscription level benefits and find the best option for your DMO.

If you're already a subscriber, you can access your leads and destination profile here. To prospect for meetings business, go here.

Ready for more information?

Learn how to harness the power of a collective marketing engine to your benefit by signing up for a demonstration today with our own Kate Skidmore at