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DMAI Sales Academy Series


DMAI Sales Academy I and II’s individual curriculum are differentiated by the DMO’s professional sales experience and knowledge of the industry as well as his/her particular market.

DMAI’s sales workshops incorporate the following:

  • The knowledge that the DMO professional brings through their understanding of the DMO landscape and the DMO’s culture.  
  • The differences among DMOs based upon budget, resources, geography, local industry, and stakeholder interests.
  • Meeting planners’ objectives, perspectives, and expectations.
  • Hotelier and local attractions relationships.