Certified Destination Management Executive (CDME) Credential

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Destination Marketing Association International (DMAI) is recognized as a leader in the DMO industry and is dedicated to the professional development of its leadership. As the DMO industry’s highest educational achievement, the Certified Destination Management Executive (CDME) program seeks to enhance business acumen through an integrated executive program specifically designed for the Destination Marketing industry.

The curriculum covers key avenues of learning to advance thought leadership and to both deepen and strengthen leadership and management competencies. The content covered helps DMO leaders to more effectively adapt and to manage increasing change and competition.

The suitable applicant is an experienced DMO professional who has developed a broad knowledge base mirroring DMAI’s professional tracks and DMO industry standards.    

2016 CDME Graduates

Congratulations to the 2016 graduating class of the CDME program! View the full list here

Scheduled Courses

2016 Annual Convention in Minneapolis, MN:


Friday, July 29 & Saturday, July 30, 2016 (Pre-Convention)

  • Destination Leadership (Core Course)

Sunday, July 31 & Monday, August 1, 2016 (Pre-Convention)

  • Strategic Issues in Destination Management (Foundation Core Course)

Tuesday, August 2, 2016 (Courses run concurrently with first day of education sessions)

  • DMO Human Resources and Talent Development (Elective Course)
  • Destination Sales and Services (Elective Course)


Wednesday, August 3, 2016 
During the General Session from 9AM-11AM 
*Time may change if needed.


Thursday, August 4, 2016
8:15AM – 9:00AM
*Time may change if needed.

November 2016 / Location TBD:

  • 1st or 2nd week in November

- See more at:

November 2016: CDME Special Session on DMO Communications

You must have an approved Interim CDME Application BEFORE you register for a CDME course. For more information, please click here.