About the Industry

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History of DMAI
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Destination marketing organizations (DMOs) come in many different forms, but all are the principal organization of a given political division or subdivision that is organized to promote its respective destination to attract visitors and/or to solicit and service conventions.

It is defined and authorized by its appropriate incorporated government entity as the representative organization exercising those functions.

These organizations charged with representing a specific destination and helping the long-term development of communities through a travel and tourism strategy.

For visitors, DMOs are like a key to the city. They can serve as a broker or an official point of contact for convention, business and leisure travelers. They assist planners with meeting preparation and encourage business travelers and visitors alike to visit local historic, cultural and recreational sites.

Value of DMOs

Travel and tourism drives economic growth of destinations across the globe by cutting across multple local industries. By investing in travel and tourism through destination marketing to the tune of over four billion U.S. dollars annually worldwide, destination marketing organizations (DMOs) promote the long-term development and marketing of a destination, focusing on convention sales, tourism marketing and service. Learn more about the global and local benefits of travel.

Who They Represent

Within the local community, DMOs represent the hotels, facilities, attractions, restaurants and other providers serving travelers.

Who They Reach

While their approaches and structures vary, DMOs are the masterminds behind campaigns marketing an entire destination to a variety of audiences, including meeting professionals, business travelers, tour operators and individual visitors. They also champion for the continued success of the local economy by engaging businesses, residents, and elected officials with the travel and tourism industry.