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About DMAI


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As the global trade association for official destination marketing organizations (DMOs), Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide.

DMAI’s membership includes over 600 official DMOs with more than 4,100 staff members in over 15 countries that command more than $2 billion in annual budgets. Membership is open to all official DMOs recognized by their respective governments from the smallest town to the largest country, including convention and visitor bureaus, regional tourism boards, state tourism offices and provincial tourism offices and national tourism boards.

DMAI provides members with information, resources, research, networking opportunities, professional development, and certification programs.

Our Cause

DMAI protects and advances the success of destination marketing organizations worldwide.


Our Mission

DMAI advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide.


Our Promise

DMAI is the passionate advocate and definitive resource for official destination marketing organizations and professionals worldwide.


Our Values

DMAI is committed to the following core values: Innovation, Transparency, Responsiveness and Inclusiveness.

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