About DMAI


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As the global trade association for official destination marketing organizations (DMOs), Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide.

DMAI’s membership includes nearly 600 official DMOs with more than 4,400 staff members in 12 countries that command more than $2 billion in annual budgets. Membership is open to all official DMOs recognized by their respective governments from the smallest town to the largest country, including convention and visitor bureaus, regional tourism boards, state tourism offices and provincial tourism offices and national tourism boards.

DMAI provides members with information, resources, research, networking opportunities, professional development, and certification programs.

View the 2017 Business Plan to learn more.

Our Vision

DMAI protects and advances the success of destination marketing organizations worldwide.


Our Mission

We empower our members so that their destinations excel.


Our Value Proposition

We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel.