100 Years of Advancing Destinations

Tablets grab significant share of travel traffic

Thursday, June 20, 2013

Mobile traffic is becoming increasingly significant for the travel industry, and hotels in particular. Google predicted that U.S. hotel searches would be up 24 percent in 2013 overall, but that includes a 68 percent uptick in searches from mobile devices against a 4 percent decrease in desktop queries. Searches from tablets, in particular, were expected to increase by 180 percent.