100 Years of Advancing Destinations

Switzerland Tourism's innovative funding model creates valuable partnerships that mitigate risk

Thursday, August 11, 2016

Effective long-term strategy means weathering economic ups and downs, but many of today’s destination marketers work within a fragile funding model. Budgets can be volatile from year to year as many destination marketing organizations (DMOs) rely on government funding to stay in business. What alternatives do DMOs have to help them plan confidently for the future?