Surprising Shifts in Travel Industry Booking Trends and Travel Habits
When the travel landscape changes as quickly as it does today, a strategic road map needs to be constantly updated. MMGY Global’s recent release of the 2015 Portrait of American Travelers® (POAT) showed just how quickly the industry can change. The study revealed emerging shifts in the travel habits and intentions of Americans that call into question several prevailing beliefs maintained by industry marketers. The results also have significant implications for the manner in which the industry markets its products, and the way in which consumers are likely to respond.
Join Peter Yesawich, one of the most respected and insightful sources on the habits and preferences of American travelers, to take a deeper dive into the findings. Peter will highlight four key shifts revealed in the 2015 POAT study:
- Brand.com Now Trumps OTAs When Consumers Make Reservations
- Despite Recent Negative Publicity, Cruising Is On the Rise and Among Unexpected Audiences
- Millennials: Reshaping the World of Travel In Surprising Ways
- Affluent Travelers Place More Trust in Third-Party Reviews Than Their Own Friends and Family
Peter Yesawich, Vice Chairman, MMGY Global