100 Years of Advancing Destinations

States often take wrong turn in seeking winning tourism slogans

Thursday, May 22, 2014

States hunting for the next "Virginia is for Lovers" budgeted more than $350 million in fiscal 2012-13 for advertising and promotion, according to the US Travel Association. Yet without "Mad Men"-level talent and adequate resources or research, the money can go for naught, creating ads that fall flat or, worse, provide an occasion for mockery.