100 Years of Advancing Destinations

State tourism slogans: Key to success or a waste of time?

Thursday, April 9, 2015

Almost every state has a tourism slogan, a two- or three-word line that hopes to capture the spirit of a destination, but their ultimate role in attracting visitors is open to debate. The sometimes-million-dollar campaigns built around the slogans can be a lynchpin for a state’s marketing efforts, but do consumers really care or even know the personas that states are pushing?