100 Years of Advancing Destinations

Webinar Playback: Sports Matter: Sports Planners and CVBs Unite for Winning Events

Approved for .50 clock hours for CMP Credit

As the fastest growing segment in domestic tourism, the sports travel industry means big dollars to destinations large and small.  Professional and collegiate games have long represented tried and true revenue to the towns and cities on their rotation schedule, but it’s the amateur and youth competitions, along with individual sports activities, that are putting relatively unknown destinations on the travel map. 

Convention and visitors bureaus (CVBs) that have marketed their cities and regions to the business and tourist trades for decades are now dedicating marketing dollars to reaching and serving the sports market; a recent survey of its members by Destination Marketing Association International (DMAI) reveals that 80% of responding CVBs allocate monies to sports sales and marketing efforts. Many CVBs dedicate a full time sales professional to the sports market; larger sports destinations may have a sports sales and marketing department, and approximately 20 CVBs in major sports destinations fund a sports commission division. 

How does it benefit you, the tournament or event planner, to make the CVB your very first point of contact in any location? As the destination expert, the CVB has a comprehensive view of the region, is schooled in all the potential venues for any sports program, and has local expertise and extensive in-market relationships that can be of benefit to you and your event. And, because their services are funded by the local government and stakeholders, CVB site selection and services are FREE to you.

In this webinar you will learn how to:

  • Save Time Finding the Right Venue and Accommodations for Your Event
  • Take Advantage of Additional Savings, End to End Solutions and Support After Your Selection
  • Access sports grants or incentives aimed not only at securing your business, but at helping your organization market and grow your sports event.


Terri Roberts, Communications/Training, DMAI’s empowerMINT


This free, half-hour, online webinar has passed.

Watch the recording and access the presentation here.