100 Years of Advancing Destinations

South Dakota tries new branding message: We're better than Mars

Thursday, April 23, 2015

In an attempt to re-brand the state, South Dakota's government -- with the help of a marketing firm -- has launched a new ad campaign with a simple, albeit bizarre, message: Moving here is better than moving to Mars.

Link: 
http://multibriefs.com/ViewLink.php?i=553922298b5e3