100 Years of Advancing Destinations

Sonoma County Tourism CEO explains the road to Super Bowl 50 partnership

Thursday, September 10, 2015

Sonoma County will be the official wine supplier and destination partner at Super Bowl 50 in San Francisco next year, which provides a perfect case study for how destination marketing organizations are developing alliances with non-tourism partners to support tourism promotion.

Link: 
http://multibriefs.com/ViewLink.php?i=55f097a12e964