100 Years of Advancing Destinations

Solving the travel bloggers dilemma and why DMOs need to take the first step to fix it

Thursday, October 6, 2016

Destinations may not be able to buy trust, but they can basically buy bloggers. In doing so, destinations and bloggers put that trust at risk. That is, if the readers found out what the bloggers were receiving in exchange for those posts, it might color their view, or even turn them away.