100 Years of Advancing Destinations

Sojern Ad Effectiveness Campaign


Have you ever wanted to test the waters of your advertising effectiveness?

Well here is your chance for your DMO to be selected as the recipient of a $10K ad effectiveness campaign. All you have to do is add your name here and be able to fulfill the campaign requirements below.

The winning DMO's name will be drawn on May 16, 2014 and results presented at DMAI's Annual Convention in Las Vegas. If your DMO is selected for the Sojern ad effectiveness campaign, here is what you will need to have available:

  1. Provide digital ad banners: 300x250; 160x600 and 728x90
  2. Allow Sojern to place an optimization pixel on your destination website
  3. Identify specific campaign goals. Examples include: a) increase flight, hotel and packages searches and bookings to our destination; b) increase visits with 4+ LOS; c) track marketing effectiveness and economic impact to our destinations