100 Years of Advancing Destinations

Social media changing destination branding

Thursday, November 5, 2015

Ministers of Tourism and private sector leaders meeting at the 9th UNWTO & World Travel Market (WTM) Ministers' Summit agreed that destination branding and the way tourism marketing organizations operate need to be adapted to the changes brought in by social media.

Link: 
http://multibriefs.com/ViewLink.php?i=563b9c2c04586