100 Years of Advancing Destinations

Social advertisers rely on branded pages more than paid ads

Thursday, May 30, 2013

Although it's been one year since Facebook's underwhelming initial public offering, the bloom has not quite come off the social media rose. eMarketer estimates that US social network ad spending will grow 31.6 percent in 2013, to total $4.2 billion by the end of the year. But brands are looking deeper than just pumping money into targeted display ads delivered on social media platforms.