100 Years of Advancing Destinations

Skip the deals: Email marketing needs customer relationships

Thursday, August 15, 2013

Companies looking to take advantage of email marketing may want to stop offering deals and promotions. New research has found that people are more likely to open emails from people and brands they know than from companies offering promotions.

Link: 
http://multibriefs.com/ViewLink.php?i=520d0ce992aa9