100 Years of Advancing Destinations

Skift podcast: Do tourism slogans matter in modern marketing?

Thursday, April 28, 2016

Like any other brand that tries to sell its benefits with a catchy phrase, destinations have to grab consumers’ attention and get an idea stuck in their brain so the next time they start planning a trip to someplace historic, Greece’s “All Time Classic” may be stuck in their head or when they want to hit the beach, they think Fort Lauderdale’s “Hello Sunny.”