100 Years of Advancing Destinations

The secret to bigger destination marketing budgets

Thursday, June 4, 2015

Although funding remains a constant challenge for destination marketing organizations, several leaders in the industry are learning that the key to a bigger budgets lies is measurement. These executives are using analytics to try and quantify the returns of the marketing campaigns, Instagrammer trips, and TV ads.

Link: 
http://multibriefs.com/ViewLink.php?i=557081f259d49