100 Years of Advancing Destinations

San Francisco Travel CEO on using the Super Bowl to drive destination branding

Friday, October 30, 2015

San Francisco Travel is attempting to inject as much of the city’s unique culture and brand identity into Super Bowl 50 as possible to leverage the big game as an integrated tourism promotion platform.

Link: 
http://multibriefs.com/ViewLink.php?i=563384cc58f7d