100 Years of Advancing Destinations

Sales Academy II

Date: February 10, 2016 - February 11, 2016
Washington, DC

Sales Academy II differs from Sales Academy I as participants engage in the session using their developed sales skills.  In this dynamic, the best practices exchange is more strategic and refined to meet the elevated stakes of the unique value proposition of the DMO to meeting planners and diverse stakeholder groups.

For an overview of Sales Academy I & II, click here

What Others Say

“Not only did I learn so much from the instructor, but the other Sales Academy attendees shared their experiences and solutions to problems that, I now see, all CVBs & DMOs have.” 


Registration is now open and closes January 29, 2016.

* A $75 dollar fee will be charged for all cancellations. No refunds after January 29, 2016 unless proof of medical and/or family emergency. 

Who Should Attend

In order for all participants to benefit from colleague sharing and to advance knowledge and skills, please register for the correct level workshop.

  • Sales Academy I:  Little to no sales experience and not a lot of experience in the DMO industry with decision-makers to influence and/or to secure business.
  • Sales Academy II:  At least five years’ sales experience within or outside of the DMO industry and a good working knowledge of the DMO industry.

Sales Academy I & II workshops cannot be taken back-to-back as the attendee profile is different.


Member: $745 
Non-member: $825 

Hotel and Course Location

Marriott Marquis Washington, DC
901 Massachusetts Ave, NW
Washington, DC 20001
Rate: $249
Cut-off date -  The hotel cut-off date has passed. For assistance with hotel reservations please contact Cindy Kong at ckong@destinationmarketing.org