100 Years of Advancing Destinations

The rise of mobile ad spending in the travel industry

Thursday, August 7, 2014

While travelers still use desktops for a significant portion of their travel research and shopping, the share of ad spend is shifting to mobile devices. As travelers increasingly use smartphones and tablets across the travel planning process, ad spend will focus more on mobile, and less on desktops.

Link: 
http://multibriefs.com/ViewLink.php?i=53e38fbb2a38b